If you own your own fitness business, you may be making the wrong investments in your business. So much of the focus is on equipment trends, client demographics, facility sizes, length of sessions, number of sessions, and what kind of classes and training trends are out there.
But, I still to this day have to have a struggling business owner call me and ask me, "Hey I'm not making payroll. What's the frequency that you replace your fitness equipment and will that help me get more people in the door and turn a profit so I can take a salary this month?" Now I'm just being playful here, but I would much rather run a report across the industry to ask what I believe is more relevant if we are going to get to the heart of why so many fitness business owners are struggling to make ends meet, take a salary or breakthrough to a new level.
If we are going to make a change, we need to take a look at some different issues. We need to look at how much you are spending each year on coaching for your business. Are you in a mastermind? What about purchasing systems that will help you with your marketing?
How many additional revenue streams does your business have and what are they? I believe if we could analyze these questions and numbers we would see more of the issue of what is holding back the majority of fitness business owners from generating a profit. Let's look under the hood of your business by asking the tough questions.
The equipment trends are soft fluff and part of the problem. Many fit pros think that the equipment is what sells and the type of programming is what matters. It's not. Sure, it's important, but it's not the problem.
The problem is the fit pros lack of marketing skills, business strategy, and ability to grow as an entrepreneur and not just a fit pro. Think about these things and start making some changes that can make a difference in how you grow your fitness businesses.
But, I still to this day have to have a struggling business owner call me and ask me, "Hey I'm not making payroll. What's the frequency that you replace your fitness equipment and will that help me get more people in the door and turn a profit so I can take a salary this month?" Now I'm just being playful here, but I would much rather run a report across the industry to ask what I believe is more relevant if we are going to get to the heart of why so many fitness business owners are struggling to make ends meet, take a salary or breakthrough to a new level.
If we are going to make a change, we need to take a look at some different issues. We need to look at how much you are spending each year on coaching for your business. Are you in a mastermind? What about purchasing systems that will help you with your marketing?
How many additional revenue streams does your business have and what are they? I believe if we could analyze these questions and numbers we would see more of the issue of what is holding back the majority of fitness business owners from generating a profit. Let's look under the hood of your business by asking the tough questions.
The equipment trends are soft fluff and part of the problem. Many fit pros think that the equipment is what sells and the type of programming is what matters. It's not. Sure, it's important, but it's not the problem.
The problem is the fit pros lack of marketing skills, business strategy, and ability to grow as an entrepreneur and not just a fit pro. Think about these things and start making some changes that can make a difference in how you grow your fitness businesses.
About the Author:
Author Vito La Fata is a business coach who is a professional in the field of how to own a business. If you would like to know more about passive revenue streams, visit his site for more information.
No comments:
Post a Comment