How Can Tumblr Be Utilized By A Social Marketing Coach

By Robbie Sutter


Micro-blogging is done on a few platforms but I don't think that many of them are as popular as Tumblr. It's a dedicated platform for those who are looking to get out a small amount of words on a large platform, each of them able to be picked up on by this network. If you have not given this website a chance yet, I highly recommend that you do so. When it comes to bringing businesses to higher levels, I don't think that a social marketing coach can argue against its potential.

How many hours have you wasted simply reblogging posts on this particular site? To say that this is addictive would be nothing short of an understatement. If there are posts that are relevant to your interests, it's very likely that you will post them again or, at the very least, like them without another word. From what I have seen, posts which feature gif files seem to be the most popular. They are ones which are easy for individuals to get lost in and the concept of time would soon be lost.

However, how can this website come into play for the sake of helping businesses? On the surface, it doesn't seem like it would be able to help any company in terms of attaining fans and gaining visibility on a giant platform. That being said, there are ways to get through to an audience. All you have to do is listen to what they have to say and tailor your strategy around what they want so that they will be more likely to come back to your blog time and time again.

There should be intriguing content posted, which goes without saying, but what about making it all searchable? I believe that this goes without saying and a social marketing coach can recommend tags, which are attached to each post. You may have some of the most engaging posts but if they are not able to be picked up on, how effective are they going to be? This is a topic worth noting and authorities along the lines of S.M.M.C. will be able to tell you the same.

Tumblr is the kind of website that, on the surface, should not be utilized for the sake of business. After all, how can a site which main feature is reblogging pictures help any sort of business in the world? Keep in mind that Tumblr has a different type of audience and there should be different strategies set in place for each of them. Without them, it's unlikely that you will be able to attract an audience which, in my view, enjoys the concepts of visuals more than any other.




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