Business people use different ways to market their businesses. Among many advertising methods, internet advertising and print advertising hold major positions. Many people have shown the effectiveness of these two methods by comparing various characteristics. Do you know which one is the most effective?
It is very difficult to say that one method is better than the other one. However, both give different benefits. You can use both these advertising methods according to the nature of the business and customer characteristics. Here are some few characteristics and advantages of both advertising methods.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When considering the distribution or the circulation, online advertising have a greater circulation than print advertising. Print media have limited circulations. It can be within a country or within a region. But the internet is a global network and your advertisement is visible to any country. Sometimes, print advertising does not generate instant results. You may need to repeat your ad few times to get the attention of potential customers.
It is easy to market your products to your target customers through internet advertising. You can make your ad visible to people who search your products. This is not possible through print media because it is not possible to make restrictions. However, print advertising can be used to reach to customers who do not have access to the internet. There are many people who do not use the internet. Print media is very successful method to promote your business among those people.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
It is very difficult to say that one method is better than the other one. However, both give different benefits. You can use both these advertising methods according to the nature of the business and customer characteristics. Here are some few characteristics and advantages of both advertising methods.
When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.
When considering the distribution or the circulation, online advertising have a greater circulation than print advertising. Print media have limited circulations. It can be within a country or within a region. But the internet is a global network and your advertisement is visible to any country. Sometimes, print advertising does not generate instant results. You may need to repeat your ad few times to get the attention of potential customers.
It is easy to market your products to your target customers through internet advertising. You can make your ad visible to people who search your products. This is not possible through print media because it is not possible to make restrictions. However, print advertising can be used to reach to customers who do not have access to the internet. There are many people who do not use the internet. Print media is very successful method to promote your business among those people.
There are some cheap online advertising methods, and there are also very expensive ones. Generally, print advertising is considered more expensive than online advertising, but we cannot say exactly without discussing it broadly.
Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.
Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.
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