Marketing and advertising are key factors to stay steady with this huge business competition. These functions are necessary to make customer awareness. Many know the vitality of marketing and advertising for a business success. Business promotions can be done in various ways. Online advertising, outdoor advertising, print media, TV and radio commercials are some popular ways. These media channels can be used to promote any business with a very little effort.
Many people think that marketing and advertising describe the same thing. But it is not. They are two different concepts. Marketing is a broad concept. It includes various activities like identifying target audience, finding their needs, providing new product development concepts and brand promotion. Advertising is only a marketing activity. Under advertising, you develop the business awareness among potential customers.
Every business needs to execute both these two functions. No one can perform only one activity and achieve the business success. Read below explanations that describe the functionalities of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
The marketing process is responsible to identify customer needs correctly. You can improve your existing products or can develop new products to suit with your target customer needs.
Marketing enables businesses to produce products that customers are looking for.
Building a good reputation through brand development is another marketing function. Advertising helps to develop a good brand image. When people always see your business brand, they will become well aware about your business. This can only be done through effective advertising.
As explained above, marketing handles all the backend operations to improve sales and profits while advertising develop the business and product awareness. Advertising is the only option you have to force people to buy your products. You can use various ways to advertise your products including electronic media like internet, TV, radio and non-electronic media like newspapers, banners, posters and magazines.
Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.
Likewise, both marketing and advertising are important to improve sales and generate profits. Marketing increases the revenue by offering products that people need. Advertising increases the revenue by making the product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
Many people think that marketing and advertising describe the same thing. But it is not. They are two different concepts. Marketing is a broad concept. It includes various activities like identifying target audience, finding their needs, providing new product development concepts and brand promotion. Advertising is only a marketing activity. Under advertising, you develop the business awareness among potential customers.
Every business needs to execute both these two functions. No one can perform only one activity and achieve the business success. Read below explanations that describe the functionalities of marketing and advertising.
Identifying target customers is a function of marketing. Target customers are set of people who more likely to buy from you. Without identifying the target market or the target customer group, no business can sell their products. It is also not possible to advertise products without knowing the target market. Therefore, marketing helps to identify the target customers and advertising helps to make the business awareness among them.
The marketing process is responsible to identify customer needs correctly. You can improve your existing products or can develop new products to suit with your target customer needs.
Marketing enables businesses to produce products that customers are looking for.
Building a good reputation through brand development is another marketing function. Advertising helps to develop a good brand image. When people always see your business brand, they will become well aware about your business. This can only be done through effective advertising.
As explained above, marketing handles all the backend operations to improve sales and profits while advertising develop the business and product awareness. Advertising is the only option you have to force people to buy your products. You can use various ways to advertise your products including electronic media like internet, TV, radio and non-electronic media like newspapers, banners, posters and magazines.
Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.
Likewise, both marketing and advertising are important to improve sales and generate profits. Marketing increases the revenue by offering products that people need. Advertising increases the revenue by making the product awareness.
Get the benefits of advertising and marketing both by hiring a Full service marketing agency.
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