Art directing is one of the most coveted professions. No wonder most designers desire to be freelance art directors. It is, however, not very difficult to become one if you follow the right steps. The good thing is that there are many good art directors that will not shy away from sharing their secrets. Here are some of the tips that a budding freelance art director Los Angeles can use to make it in the profession.
One of the advises you will get from most successful directors is that you should take a leap of faith and jump into the career. An experience that most wouldn't deny is that sometimes they are faced with projects that they don't know yet how to comprehensively handle but they have to do it nevertheless. In the process, they get ideas, build new experiences and adopt a fast learning habit.
Another trick you can use is to make things harder for yourself as you start out. Remember less is more sometimes, so learn to set constraints then try to work within. This will inspire some creative solutions. For instance, you can limit the number of fonts you use or the color palette. This way you will become more unique. As you do all these, remember that freelance creatives lead interesting lives, so do not try to be so serious with yourself. It will take time to master your craft.
Another strategy you can use to fast-track the process is to know your content forward and backward. You will find out that the more you are familiar with the kind of content before you, the easier it becomes for you to make smart decisions. It is better to research the subject of your projects and read re-read drafts if necessary before you commission art to be developed to story.
One of the things that will motivate you to deliver the best is working with an interesting client. It can be difficult identify those clients as you start out but when you do, they will inspire you to be a better art director. When you are able to comfortably stretch your creativity, you will move faster to become a skillful art director.
In some cases, you might need to try to handle some projects for free as if you were doing paid work. It can be real or dummy work. This will give you a feeling of how to manage a good project while also letting you build skills that will land you high paying jobs.
One of the creativity killers in the industry is copying other peoples work. In fact, there are art directors who have to manage to do so over the years. This is wrong. There is no point for people to call themselves creative yet they do not practice the trade.
Finally, please remind yourself that you will remain cool at all times. Even when you have just delivered what you believe is a life-changing creativity. Being art director is interesting, but it is always best to just wait till you see the results.
One of the advises you will get from most successful directors is that you should take a leap of faith and jump into the career. An experience that most wouldn't deny is that sometimes they are faced with projects that they don't know yet how to comprehensively handle but they have to do it nevertheless. In the process, they get ideas, build new experiences and adopt a fast learning habit.
Another trick you can use is to make things harder for yourself as you start out. Remember less is more sometimes, so learn to set constraints then try to work within. This will inspire some creative solutions. For instance, you can limit the number of fonts you use or the color palette. This way you will become more unique. As you do all these, remember that freelance creatives lead interesting lives, so do not try to be so serious with yourself. It will take time to master your craft.
Another strategy you can use to fast-track the process is to know your content forward and backward. You will find out that the more you are familiar with the kind of content before you, the easier it becomes for you to make smart decisions. It is better to research the subject of your projects and read re-read drafts if necessary before you commission art to be developed to story.
One of the things that will motivate you to deliver the best is working with an interesting client. It can be difficult identify those clients as you start out but when you do, they will inspire you to be a better art director. When you are able to comfortably stretch your creativity, you will move faster to become a skillful art director.
In some cases, you might need to try to handle some projects for free as if you were doing paid work. It can be real or dummy work. This will give you a feeling of how to manage a good project while also letting you build skills that will land you high paying jobs.
One of the creativity killers in the industry is copying other peoples work. In fact, there are art directors who have to manage to do so over the years. This is wrong. There is no point for people to call themselves creative yet they do not practice the trade.
Finally, please remind yourself that you will remain cool at all times. Even when you have just delivered what you believe is a life-changing creativity. Being art director is interesting, but it is always best to just wait till you see the results.
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